Effective marketing requires feedback from customers on continuous basis, an understanding of the impact of marketing programs on the organizational performance and the ability to use information to make integrative decisions. To facilitate this, VMPIM’s marketing curriculum provides students with the understanding necessary to identify opportunities and help them to develop appropriate strategies for practice. The marketing specialization course is designed for students who desire an in-depth knowledge of concepts and tools that serve as the foundation for the theory and practice of modern marketing. It is suited for careers in the fields such as FMCG, Branding, Advertising, Retailing, Logistics, E-commerce, Business Marketing, Consulting, Sales management and Marketing Research. A variety of teaching methods assures a balanced exposure to theoretical concepts and actual managerial situations.