Effective marketing requires feedback from customers on continuous basis, an understanding of the impact of marketing programs on the organizational performance and the ability to use information to make integrative decisions. To facilitate this, VMPIM’s marketing curriculum provides students with the understanding necessary to identify opportunities and help them to develop appropriate strategies for practice. The marketing specialization course is designed for students who desire an in-depth knowledge of concepts and tools that serve as the foundation for the theory and practice of modern marketing. It is suited for careers in the fields such as FMCG, Branding, Advertising, Retailing, Logistics, E-commerce, Business Marketing, Consulting, Sales management and Marketing Research. A variety of teaching methods assures a balanced exposure to theoretical concepts and actual managerial situations.
In spite of challenging economic climate, Indian economy is set for an exciting growth and a substantial component of this growth potential is dependent on the financial sector. Finance is the lifeblood and nerve center of a business, just as circulation of blood is essential in the human body for maintaining life; finance is a very essential for smooth running of the business. It has been rightly termed as universal lubricant that keeps the enterprise dynamic. No business, whether big, medium or small can be started without an adequate amount of finance. Right from the very beginning, i.e. conceiving an idea to business, finance is needed to promote or establish the business, acquire fixed assets, make investigations, develop product, keep men and machine at work, encourages management to make progress and create values. Thus the importance of finance cannot be over-emphasized and the subject of finance has become utmost important.
Modern finance is a high-tech industry, requiring increasingly sophisticated quantitative tools to assess and manage risks and returns. Following in this tradition of innovation and excellence in analytical finance, V. M. Patel Institute of Management offers MBA (Finance) program, designed to prepare students for careers in the financial industry. In addition to the traditional synergies among finance, economics, and accounting, the program exploits logical ties between finance and mathematics, statistics, psychology, management, and computer science.
Human resource (HR) management is undergoing a major transformation in today’s organizations. The new role of HR management demands an outlook that differs considerably from the compliance mind-set. HR management practitioners are expected to be experts on leveraging human talent within their organizations for the purpose of achieving competitive advantage. They must demonstrate new sensitivity to the full range of human capabilities (including emotional intelligence), align HR efforts with strategic objectives, and integrate various HR activities so that people are consistently encouraged to achieve desired results.
We help students to learn the processes of HR so that they can focus on identifying those stellar individual characteristics and then aligns all HR activities. The purpose of HR management is thus not to describe “jobs” and find people to fit into boxes on organizational charts. Instead, their goals shall be to achieve quantum leaps in productivity and competitive advantage, by unleashing the power of exemplary performers, discovering their characteristics, and building those characteristics into all aspects of HR.
MBA (International Business)
The internationalization and globalization of business are having a tremendous impact on world’s development. No nation can shield itself from all around changes taking place across the world. In today’s global economy, many businesses are looking to expand into an international market, therefore, careers in international business are expected to grow at a faster than normal rate. From banks to manufacturing firms to government agencies, almost all industries have a need for people with a background in international business. There is such a wide range or opportunities available that someone with strong business skills and an international mindset should be able to easily find a job in a field that interests them.
An MBA International Business degree is a fundamental tool in organizing accessible business dealings worldwide and also offers learning suitable for international business. It involves execution and shaping managerial policies. International business is a critical area for many organizations, both in big and small, and thus students having talent and experience in international business can prove extremely precious to these organizations. An MBA International Business degree holder can prove their capability and talent in this field, and could take benefit from moving into a thrilling, satisfying, and speedy profession in international business management.