Rachita M. Jayswal

General Information

Prof. Rachita Jayswal has completed her MBA with marketing specialization

•After a short tenure of working with Kotak Bank, in 2005 she was associated with BBA Programme of Ganpat University as a lecturer and presently she is working with V.M. Patel Institute of Management as an Assistant Professor.

•With practical applicability aspects at top of her content delivery, she is teaching the subjects of marketing area like Advertising, Sales & Distribution Management and Consumer Behavior.

•She has authored several research papers, Articles and Case studies, which has been presented and published with the seminar and journals of national repute and international repute.

•She has completed her Ph.D in an area of Marketing Communication.

B - 304, Shalin Otium, Behind Shalin Bungalows, Corporate Road, Satellite, Ahmedabad - 380015.
Phone Number: 
(+91) - 9879514094
Email Address: 
Present Designation: 
Assistant Professor
Extension No: 
Name of College / Institute: 
V. M. Patel Institute of Management
Education Qualification: 
DegreeSubjectUniversityYear of PassingGrade
Management (Advertising)
Ganpat University
Hemchandracharya North Gujarat University (HNGU)
Advance Accountancy
Gujarat University
First Class

Academic Performance

Title of STTPPlaceDuration
Short Term on “Research Methodology in Social Science”
Knowledge Consortium of Gujarat
Monday, December 1, 2014 to Sunday, December 7, 2014
One day Faculty Development Programme on “Management Teacher 2015 – New Age Teacher”
Association of Indian Management Schools (AIMS), Gujarat Chapter
Monday, July 2, 2012
Executive Development Program on Increasing Effectiveness in Sales and Marketing
Faculty of Management Studies, Ganpat University.
Saturday, July 10, 2010
Workshop on “Advanced Data Analysis Techniques in Research”
Faculty of Management Studies, Ganpat University.
Friday, February 6, 2015 to Saturday, February 7, 2015
One day Workshop on “Determination of Validity and Reliability of Scale: An Application of Confirmatory Factor Analysis”
Faculty of Management Studies, Ganpat University
Saturday, January 19, 2013
Three days Workshop on “SPSS for Beginners”
Faculty of Management Studies, Ganpat University
Friday, August 24, 2012 to Sunday, August 26, 2012
National Level Workshop titled “Analytical Techniques for Research in Management”
Department of Business Management, Sankalchand Patel College of Engineering, Visnagar
Friday, September 10, 2010 to Sunday, September 12, 2010
Title of EventPlaceDurationPosition HeldSponsoring Agency
GCeMP 2k19 - International Conference on Emerging Perspectives, Practices and Research Trends on Sustainable Development and Growth
Faculty of Management Studies, Ganpat University
Friday, January 4, 2019 to Saturday, January 5, 2019
GEDA, CARS and FMS, Ganpat University
GCEMP 2k17 - GNU FMS International Conference on Emerging Management Practices on Exploring the Ever Dynamic Field of Finance & Accounting
Faculty of Management Studies, Ganpat University
Monday, January 23, 2017 to Tuesday, January 24, 2017
AIMS - Gujarat Chapter, CARS & FMS, Ganpat University
Student Development Workshop on Entrepreneurship Prospects in Indian Agribusiness Industry
FMS, Ganpat University
Monday, February 8, 2016 to Thursday, February 11, 2016
One Day Workshop on Digital Marketing
FMS, Ganpat University
Thursday, December 1, 2016
Ganpat University
Workshop on Photography
Ganpat University
Thursday, December 6, 2018
Co curricular activities : 
TitlePosition HeldPeriod
Protsahan – Management Cum Cultural Fest - 2018- 19
Sunday, February 3, 2019
Protsahan – Management Cum Cultural Fest - 2017 - 18
Saturday, February 3, 2018 to Sunday, February 4, 2018
Protsahan – Management Cum Cultural Fest - 2016-17
Sunday, September 18, 2016
Protsahan – Management Cum Cultural Fest - 2015- 16
Sunday, September 27, 2015 to Monday, September 28, 2015
Extra curricular activities: 
Paper published in journal/procedings: 
TitleName of Journal & Vol./Year ISSN/ ISBN No.Author / Co-AuthorImpact Factor
Exploring the Relationship of Pre – Purchase Service Quality with Business Generation for Bancassurance in India
UGC Approved Journal – “Synergy Journal of Management” Volume 20, No. 1 (January – June 2018)
ISSN No. 0973-922x
Impact of Training Methods on Life Insurance Intermediaries in India: A Study in Post Liberalized Era
Researchers World – Journal of Arts, Science & Commerce Volume VIII, Issue – 1 (April 2017)
ISSno. 2231-4172
Departmental Stores V/s Hyper Markets: An Empirical Study of Customer Shopping Experience
IIMS Journal of Management Science Vol. 7, No.1 (Jan – April, 2016)
ISSN: 0976-030X
Impact of Celebrity Endorser’s Source Credibility on Attitude towards Advertisement and Brands
South Asian Journal of Management Volume 20, Issue 4 (October – December 2013)
ISSN: 0971 – 5428
Created spokes – character credibility impact on attitude towards the advertisement, brand and purchase intention
International Journal of Business Insights and Transformation Volume 5, Issue 2 (April 2012 - September 2012)
ISSN 0974-5874
Paper presented in conferences/workshops/symposia: 
Book published as single author or editor: 
Invited lectures at state/national/international seminar/conferences: 
Ongoing research projects/consultancies: 
Completed research projects/consultancies: 
Name of Department: 
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