General Information
Jayesh D. Patel, PhD is a Professor of Marketing in Ganpat University-V. M. Patel Institute of Management, MBA Department, Gujarat, India. His doctoral research investigates the influence of consumers’ self-identity and environmental concern on theory of planned behaviour variables in formation of purchase intention for green products in India. Recently, he has received Ganpat University President Award of Staff Excellence" in Teaching & leraning for the year 2020 and Research for the year 2019. He is a recipient of “Journal of Service Management- 2015 Highly Commended Award” by Emerald Literati Network and “Best Research Paper Award” in the “8th IEF” at MICA, Ahmedabad. He has published research papers in the Journal of Cleaner Production, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, Journal of Indian Business Research, Int. J. of Management and Enterprise Development, Asian J. of Business Ethics, Int. J. Technoentrepreneurship, Int. J. of Business and Emerging Markets and many more. Five of his cases have also been accepted in The Case Centre (formerly known as European Case Clearing House- ECCH). He is an ad hoc reviewer for Journal of Business Research, Marketing Intelligence and Planning, International Journal of Emerging Markets, and Asia Pacific Journal of Marketing & Logistics.
Address:
B/3, Staff Quarters, Ganpat University,
Ganpat Vidyanagar-384012, Gujarat, India
Phone Number:
+91-99250 10575
Email Address:
jayesh.patel@ganpatuniversity.ac.in
Present Designation:
Professor
Extension No:
4607
Name of College / Institute:
Ganpat University-Faculty of Management Studies
Education Qualification:
| Degree | Subject | University | Year of Passing | Grade |
|---|---|---|---|---|
Ph.D. | Green Marketing | H.N.G. University, Patan | December 2015 | |
MBA | Marketing | Gujarat University, Ahmedabad | May 2006 | First class |
B.E. | Chemical | Gujarat University, Nirma Institute of Technology, Ahmedabad | May 2003 | Dist. |
JRF (UGC) | Management | UGC | June 2010 |
Academic Performance
OC/RC/STTP/WORKSHOP/INDUSTRIAL Training:
| Title of STTP | Place | Duration | Sponsoring Agency |
|---|---|---|---|
Workshop on Digital Media Marketing | Ganpat University | Monday, July 17, 2017 to Friday, July 21, 2017 | Ganpat University |
STTP/WORKSHOP/TECHANICAL EVENT/CONFERENCE organized:
| Title of Event | Place | Duration | Position Held | Sponsoring Agency |
|---|---|---|---|---|
GCeMP2k20: 12th International Conference on Business Management & Innovation | Ganpat University- V. M. Patel Institute of Management | Friday, January 24, 2020 to Saturday, January 25, 2020 | Coordinator | AIMS, Axis Bank, Proquest and GUNI CARS |
GCeMP 2K18: 10th International Conference on Global Business Management | Ganpat University- V. M. Patel Institute of Management | Saturday, March 17, 2018 | Coordinator | CARS, John Energy Pvt. Ltd., Bhagat Industries |
GCeMP2k16: 8th International Conference on Services Management | Ganpat University- V. M. Patel Institute of Management | Saturday, March 19, 2016 | Coordinator | CARS |
Co curricular activities :
Extra curricular activities:
| Title | Position Held | Period |
|---|---|---|
GFJMR (GUNI Journal of Management and Research) | Associate Editor | Wednesday, October 31, 2018 |
Paper published in journal/procedings:
| Title | Name of Journal & Vol./Year | ISSN/ ISBN No. | Author / Co-Author | Impact Factor |
|---|---|---|---|---|
Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures | Journal of Retailing and Consumer Services, 53, 2020 | ISSN: 0969-6989 | 4.219* (2019 Journal Citation Reports®, Clarivate Analytics, 2020) | |
Role of information of service quality in formation of behavioural intention among students: empirical analysis in university settings | International Journal of Services, Economics and Management, 9, 1, 2018 | 1753-0822 | -- | |
Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing | Journal of Cleaner Production, 196, 2018 | ISSN: 0959-6526 | 7.246* (2019 Journal Citation Reports®, Clarivate Analytics, 2020) | |
Pro-environmental behavior and socio-demographic factors in an emerging market | Asian Journal of Business Ethics, 6(2), 189-214, 2017 | ISSN: 2210-6723 | -- | |
Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention | International Review on Public and Nonprofit Marketing, 14(1), 1-18, 2017 | ISSN: 1865-1992 | -- | |
Predicting green product consumption using theory of planned behavior and reasoned action | Journal of Retailing and Consumer Services, 29, 123-134 (2016) | ISSN: 0969-6989 | 4.219* (2019 Journal Citation Reports®, Clarivate Analytics, 2020)) | |
Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour | Journal of Retailing and Consumer Services, 26, 97-103 (2015) | ISSN: 0969-6989 | 4.219* (2019 Journal Citation Reports®, Clarivate Analytics, 2020) | |
Consumer shopping orientation: identification and characterization of outshoppers | Journal of Indian Business Research, 8 (1), 43-64, (2016) | ISSN: 1755-4195 | -- | |
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products | Marketing Intelligence and Planning, 33(1), 67-89. 2015 | ISSN: 0263-4503 | 2.164* (2019 Journal Citation Reports®, Clarivate Analytics, 2020) | |
Moderating role of cause related marketing campaign between attitude towards products and purchase intention: an experimental analysis | Indian Journal of Marketing, 3, March 2014 | ISSN: 0973-8703 | -- | |
Impact of celebrity endorser’s source credibility on attitude towards advertisement and brands | South Asian Journal of Management, 20, 4, 2013 | 0971-5428 | -- | |
Pro-environmental behavior of consumers: A taxonomy and its implications for the green marketer | South Asian Journal of Management, 18, 4, 2011 | 0971-5428 | -- | |
An empirical study for developing scale and profiling technopreneurs based upon their technopreneurial motive | International Journal of Management and Enterprise Development 11 (1), 2011 | 1468-4330 | -- | |
Linking technopreneurial competence and education to business growth | International Journal of Technoentrepreneurship, 2, 2, 2009 | 1746-5370 | -- |
Paper presented in conferences/workshops/symposia:
| Title of Paper Presented | Title of Conference/Organizer/Place | Date of Event | National / International / Regional |
|---|---|---|---|
Creativity in Marketing: Scientometric analysis, Topic modeling, and Research agenda | ICMC 2021 / MICA Ahmedabad | Thursday, July 1, 2021 | International |
Mobile Wallet Use Drivers TTF and Network Externality Perspective | GCeMP2k19 International Conference | Saturday, January 5, 2019 | International |
Do cause proximity and cause type affect consumer intention to purchase advertised brand? - Experimental study in India | International Conference on Energy and Infrastructure Management, SPM, PDPU | Thursday, February 15, 2018 | International |
Picking up from service research priorities: Customer experience through smart service | 3rd International Communication Management Conference 2016 (ICMC 2016), MICA, Ahmedabad | Saturday, February 20, 2016 | International |
Book published as single author or editor:
| Book Title, Editor & Publisher | ISSN/ ISBN No | Year | Whether you are the main Author? | Whether Peer Reviewed? |
|---|---|---|---|---|
Edited Book: Value creation for sustainable growth in 21 st century | 978-81- 923592-2- 9 | 2016 | No | No |
Invited lectures at state/national/international seminar/conferences:
| Title of Lecture | Name of Conference | Date of Event | Organized By |
|---|---|---|---|
Factor analysis and Structural equation modelling | One Day training program on CFA and SEM | Saturday, February 29, 2020 | Ganpat University- V. M. Patel Institute of Management |
Research paper structurization, literature development, plagiarism avoidance, multivariate data analysis, SEM, | 3rd 6-Days National level workshop on how to write publishable research paper | Saturday, December 14, 2019 | |
Research Proposal Writing, Univariate, SEM, Experimental Design | 2nd 6 Days National Level Workshop on "How to write publishable research paper?" | Saturday, January 5, 2019 | Ganpat University- V. M. Patel Institute of Management |
Articulating research hypothesis from literature review | PhD Coursework | Tuesday, May 22, 2018 | HNGU Patan |
Multivariate Data Analysis, Scholarly Writing, SEM | 1st 8 Days National Level Workshop on "How to write publishable research paper?" | Saturday, December 23, 2017 | Ganpat University- V. M. Patel Institute of Management |
Structural Equation Modeling | One week national level research methodology workshop | Thursday, November 17, 2016 | CARS, Ganpat University |
Univariate Data Analysis with SPSS 20.0 | Expert lecture | Thursday, April 18, 2019 | Faculty of Social Science & Humanities |
Ongoing research projects/consultancies:
| Title | Agency | Grant/Amount (Rs. in Lakhs) |
|---|---|---|
District Human Development Report of Gir Somnath District | Gujarat Social Infrastructure Development Society, Gandhinagar | Rs. 6,00,000/- |
Completed research projects/consultancies:
| Title | Agency | Grant/Amount (Rs. in Lakhs) |
|---|---|---|
Job applicants’ acceptance of online system for OJAS: testing the efficacy of behaviour prediction models | Indian Institute of Management, Ahmedabad | Rs. 25,000/- |
GUIDANCE PROVIDED TO UG/PG/M.Phil/Ph.D. STUDENTS:
Name:
Guided 90 students in Management Research Project II in A.Y. 2019-20
Guided 54 students in Management Research Project II in A.Y. 2018-19
Guided 86 students in Management Research Project II in A.Y. 2017-18
Guided 77 students in Management Research Project II in A.Y. 2016-17
Guided 60 students in Management Research Project II in A.Y. 2015-16
Guided 72 students in Management Research Project II in A.Y. 2014-15
Guided 75 students in Management Research Project II in A.Y. 2013-14
Guided 57 stduents in Management Research Project II in A.Y. 2012-13
Guided 78 stduents in Management Research Project II in A.Y. 2011-12
Achievements:
Title:
President Award of Staff Excellence for "Teaching & Learning" | 2020
President Award of Staff Excellence for "Research" | 2019
Journal of Service Management- 2015 Highly Commended Award” by Emerald Litereti Network | 2015
Young Service Researcher Award in 6th International Research Symposium in Service Management (IRSSM-6) | 2013
Best Research Paper Award at GCeMP 2k16
Best Research Paper Award at GCeMP 2k15
Best Research Paper Award at GCeMP 2k12
Best Research Paper Award at MICA in 2008
Research Interests:
Title:
Green Marketing
Cause related marketing
Behavioural intentions
Research methods (Quantitative)
Members of Groups and Associations:
Name:
Adhoc Reviewer- Journal of Business Research (Elsevier)
Adhoc Reviewer- Journal of Retailing and Consumer Services (Elsevier)
Adhoc Reviewer- Marketing Intelligence and Planning (Emerald)
Adhoc Reviewer- International Journal of Emerging Markets (Emerald)
Adhoc Reviewer- Asia Pacific Journal of Marketing and Logistics (Emerald)
Adhoc Reviewer- European Journal of Marketing (Emerald)
Editorial Board Member- African Journal of Marketing Management
Adhoc Reviewer- Journal of Cleaner Production
Name of Department:
MBA
