General Information
Dr. Yupal Shukla is an Assistant Professor in V. M. Patel Institute of Management, MBA Department, Ganpat University, Gujarat, India since 2009. His areas of research interests include Service Network and Service Ecosystem, Social ServiceScape, RetailingServices and cause-related marketing. He did his doctorate in the area of Retailing Services. He is a recipient of “Journal of Service Management- 2016 & 2015 Highly Commended Award” by Emerald Litereti Network and “Young Service Researcher Award” at the IRSSM-4. He has attended and presented many papers in international conferences as well as published several national and international scholarly articles in different journals such as Journal of Retailing and Consumer Services and International Journal of Business and Emerging Markets, Journal of Indian Business Research. His case study has been accpted to publish in Emerald Emerging Market Case Studies.
Address:
A-26, Staff Quarters, Ganpat University, Ganpat Vidhyanagar- 384012, North Gujarat, India
Phone Number:
(+91) 997966904
Email Address:
yss01@ganpatuniversity.ac.in
Present Designation:
Assistant Professor
Extension No:
4618
Education Qualification:
| Degree | Subject | University | Year of Passing | Grade |
|---|---|---|---|---|
PhD | Marketing | Ganpat University | 2015 | |
MBA | Marketing | IGNOU | 2015 | B (First Class) |
MBA | Agribusiness | Ganpat University | 2009 | B (First) |
Academic Performance
OC/RC/STTP/WORKSHOP/INDUSTRIAL Training:
| Title of STTP | Place | Duration |
|---|---|---|
FDP on Multivariate Data Analysis | IIM Kozikode | Monday, November 16, 2015 to Friday, November 20, 2015 |
National Level Seminar on Building Sustainable Energy for Future | Symbiosis Institute of International Business, Pune | Friday, August 21, 2015 |
3rd Summer School Workshop on Qualitative Research Methods | IIM Ahmedabad | Monday, June 2, 2014 to Saturday, June 7, 2014 |
Workshop on Metaphor Analysis and Ethnography Research | IIM Lucknow | Wednesday, January 8, 2014 to Thursday, January 9, 2014 |
Research and Publication Workshop | IRSSM-4 | Tuesday, July 2, 2013 |
Three day workshop on Research Methodology | NICM, India | Sunday, July 10, 2011 to Tuesday, July 12, 2011 |
FDP on Marketing Research | Institute of Management, NIRMA University, India | Monday, September 12, 2011 |
STTP/WORKSHOP/TECHANICAL EVENT/CONFERENCE organized:
| Title of Event | Place | Duration | Position Held | Sponsoring Agency |
|---|---|---|---|---|
National Workshop on Writing Research Paper | Ganpat University | Friday, January 29, 2016 to Saturday, January 30, 2016 | Co-ordinator | Center for Advance Research Studies, Ganpat University |
National workshop on Research Methodology | Ganpat University | Tuesday, November 15, 2016 to Monday, November 21, 2016 | Co-ordinator | Center for Advance Research Studies, Ganpat University |
Co curricular activities :
| Title | Position Held | Period |
|---|---|---|
Student Activity | Co-ordinator | Wednesday, April 15, 2015 to Friday, April 15, 2016 |
NSS Program | Program Officer | Monday, July 7, 2014 to Tuesday, March 3, 2015 |
Extra curricular activities:
| Title | Position Held |
|---|---|
32nd West zone Unifest Youth Festival | Co-Ordinator/Team Manager- GNU Participation |
Paper published in journal/procedings:
| Title | Name of Journal & Vol./Year | ISSN/ ISBN No. | Author / Co-Author |
|---|---|---|---|
Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention | International Review on Public and Nonprofit Marketing & doi:10.1007/s12208-016-0151-1/ 2016 | 1865-1992 | |
Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour | Journal of Retailing and Consumer Services& Volume.26/2015 | 0969-6989 | |
Consumer shopping orientation: identification and characterization of outshoppers | Journal of Indian Business Research & Volume-8 (1)/ 2016 | 1755-4195 | |
Consumers’ attitude and purchase intention towards counterfeit of luxury brands | International Journal of Business and Emerging Markets & Volume 26 (3)/ 2014 | 1753-6227 | |
Effect of cause-related marketing on corporate image and purchase intention: evidence from India | International Journal of Business and Emerging Markets & Volume-26 (3)/ 2014 | 1753-6227 |
Paper presented in conferences/workshops/symposia:
| Title of Paper Presented | Title of Conference/Organizer/Place | Date of Event | National / International / Regional |
|---|---|---|---|
Examining role of Culture and Emotions in determining festival shopping Engagement and Retail services Preferences: An emerging Market Perspective | 7th International Research Symposium in Service Management held in Thailand | Tuesday, August 2, 2016 | International |
A classification for delineating: Agritourism | International Conference on Agribusiness in Emerging Economies, IRMA, India | Wednesday, January 6, 2016 | International |
Consumers' Revisit intention for Water park: Influence of social servicescape and service intensifiers | 8th International Conference on Emerging Management Perspectives on Service Management | Saturday, March 19, 2016 | International |
Usage of drama for effective Teaching practices | 3rd International conference on Creativity and Innovations at Grassroots, IIM Ahmedabad | Monday, January 19, 2015 | International |
Investigating the role of store and Product attributes on fashion retail store preference | 3rd International Marketing Conference MARCON 2014 | Thursday, December 18, 2014 | International |
Picking up from service research priorities: Customer experience through smart service | 3rd International Communication Management Conference 2016 (ICMC 2016) Theme- Marketing Reborn: Traditions, trends and Techniques at MICA, Ahmedabad (India) | Thursday, February 18, 2016 | International |
Antecedents of Consumer store preference by investigating its relation with store & product attribute | International annual conference on business research and management practice in global environment, San Diego, California, (USA) | Thursday, April 2, 2015 | International |
Exploring Outshopping Behaviour and Its Determinants in Gujarat State: A comparative study between urban and rural consumers | PhD Consortium 2015: Management in the 21st Century- IIT Bombay | Tuesday, December 1, 2015 | International |
Detecting antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour | Annual conference of the emerging markets conference board, at IIM Lucknow (India) | Friday, January 9, 2015 | International |
Consumer Outshopping in Retail Service Setting : Identification and Characterization | 4th International Research Symposium in Service Management (IRSSM 4) | Sunday, July 7, 2013 | International |
Book published as single author or editor:
Invited lectures at state/national/international seminar/conferences:
| Title of Lecture | Name of Conference | Date of Event | Organized By |
|---|---|---|---|
FDP | UGC Sponsored FDP on Advanced Data Analysis: Tools and Techniques | Tuesday, March 1, 2016 | Department of Business & Industrial Management Veer Narmad South Gujarat University, Surat |
Ongoing research projects/consultancies:
| Title | Agency | Period | Grant/Amount (Rs. in Lakhs) |
|---|---|---|---|
District Human Development Report (DHDR) for Gir Somnath District | Gujarat Social Infrastructure Development Society (GSIDS) General Administration Department – Planning Government of Gujarat | Friday, July 1, 2016 | 5 Lacs INR |
Completed research projects/consultancies:
GUIDANCE PROVIDED TO UG/PG/M.Phil/Ph.D. STUDENTS:
Name:
Research Progress Committee member for Nikunj Patel - A study on patient satisfaction of outpatient department in model hospitals under ESIC in India
Research Progress Committee member for Paras Rajdev- A comparative study of awareness and impact analysis of various health care schemes under government of Rajasthan and Gujarat State of India
Achievements:
Title:
Recipient of 2015 Emerald Literati Network Highly commended award by Journal of Service Management for Review Paper on Service Innovation
Recipient of 2016 Emerald Literati Network Outstanding Paper award by Journal of Service Management for Review Paper on Role of emotions on shopping engagement
Recipient of Young Service Researcher Award at International Research Symposium on Service Management 4 (SERI initiative, USA)
Best Paper award at GCeMP 2016 for Paper on Social Servicescape
Research Interests:
Title:
Service Ecosystem
Service Network
Value Co-creation
Retailing Services
Name of Department:
MBA
