Dr. Rachita M. Jayswal

General Information

Prof. Rachita Jayswal has completed her MBA with marketing specialization

•After a short tenure of working with Kotak Bank, in 2005 she was associated with BBA Programme of Ganpat University as a lecturer and presently she is working with V.M. Patel Institute of Management as an Assistant Professor.

•With practical applicability aspects at top of her content delivery, she is teaching the subjects of marketing area like Advertising, Sales & Distribution Management and Consumer Behavior.

•She has authored several research papers, Articles and Case studies, which has been presented and published with the seminar and journals of national repute and international repute.

•She has completed her Ph.D in an area of Marketing Communication.

Address: 
B - 304, Shalin Otium, Behind Shalin Bungalows, Corporate Road, Satellite, Ahmedabad - 380015.
Phone Number: 
(+91) - 9879514094
Email Address: 
rachita.jayswal@ganpatuniversity.ac.in
Present Designation: 
Assistant Professor
Extension No: 
412
Name of College / Institute: 
Ganpat University-Faculty of Management Studies
Education Qualification: 
DegreeSubjectUniversityYear of PassingGrade
Ph.D
Management (Advertising)
Ganpat University
2015
MBA
Marketing
Hemchandracharya North Gujarat University (HNGU)
2005
B
B.Com
Advance Accountancy
Gujarat University
2003
First Class

Academic Performance

OC/RC/STTP/WORKSHOP/INDUSTRIAL Training: 
Title of STTPPlaceDuration
Short Term on “Research Methodology in Social Science”
Knowledge Consortium of Gujarat
Monday, December 1, 2014 to Sunday, December 7, 2014
One day Faculty Development Programme on “Management Teacher 2015 – New Age Teacher”
Association of Indian Management Schools (AIMS), Gujarat Chapter
Monday, July 2, 2012
Executive Development Program on Increasing Effectiveness in Sales and Marketing
Faculty of Management Studies, Ganpat University.
Saturday, July 10, 2010
Workshop on “Advanced Data Analysis Techniques in Research”
Faculty of Management Studies, Ganpat University.
Friday, February 6, 2015 to Saturday, February 7, 2015
One day Workshop on “Determination of Validity and Reliability of Scale: An Application of Confirmatory Factor Analysis”
Faculty of Management Studies, Ganpat University
Saturday, January 19, 2013
Three days Workshop on “SPSS for Beginners”
Faculty of Management Studies, Ganpat University
Friday, August 24, 2012 to Sunday, August 26, 2012
National Level Workshop titled “Analytical Techniques for Research in Management”
Department of Business Management, Sankalchand Patel College of Engineering, Visnagar
Friday, September 10, 2010 to Sunday, September 12, 2010
Workshop on Research Paper Writing and Application of SPSS
Faculty of Management Studies, Ganpat University
Saturday, December 15, 2018 to Sunday, December 16, 2018
Cascade 2019 - Sixth National Case Writing Workshop
Faculty of Management Studies, Ganpat University
Thursday, February 28, 2019 to Friday, March 1, 2019
STTP/WORKSHOP/TECHANICAL EVENT/CONFERENCE organized: 
Title of EventPlaceDurationPosition HeldSponsoring Agency
GCeMP 2k19 - International Conference on Emerging Perspectives, Practices and Research Trends on Sustainable Development and Growth
Faculty of Management Studies, Ganpat University
Friday, January 4, 2019 to Saturday, January 5, 2019
Convener
GEDA, CARS and FMS, Ganpat University
GCEMP 2k17 - GNU FMS International Conference on Emerging Management Practices on Exploring the Ever Dynamic Field of Finance & Accounting
Faculty of Management Studies, Ganpat University
Monday, January 23, 2017 to Tuesday, January 24, 2017
Convener
AIMS - Gujarat Chapter, CARS & FMS, Ganpat University
Student Development Workshop on Entrepreneurship Prospects in Indian Agribusiness Industry
FMS, Ganpat University
Monday, February 8, 2016 to Thursday, February 11, 2016
Coordinator
One Day Workshop on Digital Marketing
FMS, Ganpat University
Thursday, December 1, 2016
Coordinator
Ganpat University
Workshop on Photography
Ganpat University
Thursday, December 6, 2018
Coordinator
CASCADE 2019 – Case Writing Workshop
Faculty of Management Studies
Thursday, February 28, 2019 to Friday, March 1, 2019
Coordinator
Liberty Insurance
Three Days Workshop on Data Analysis Using R for Beginners
Faculty of Management Studies, Ganpat University
Monday, October 21, 2019 to Wednesday, October 23, 2019
Coordinator
Ganpat University – Faculty of Management Studies
Workshop on Research Paper Writing and Application of SPSS
Ganpat University - Faculty of Management Studies
Saturday, December 15, 2018 to Sunday, December 16, 2018
Coordinator
Co curricular activities : 
TitlePosition HeldPeriod
Protsahan – Management Cum Cultural Fest - 2018- 19
Convener
Sunday, February 3, 2019
Protsahan – Management Cum Cultural Fest - 2017 - 18
Convener
Saturday, February 3, 2018 to Sunday, February 4, 2018
Protsahan – Management Cum Cultural Fest - 2016-17
Coordinator
Sunday, September 18, 2016
Protsahan – Management Cum Cultural Fest - 2015- 16
Coordinator
Sunday, September 27, 2015 to Monday, September 28, 2015
Protsahan Management Cum Clutural Fest 2019 - 20
Convener
Saturday, February 15, 2020 to Sunday, February 16, 2020
Extra curricular activities: 
Paper published in journal/procedings: 
TitleName of Journal & Vol./Year ISSN/ ISBN No.Author / Co-AuthorImpact Factor
Exploring the Relationship of Pre – Purchase Service Quality with Business Generation for Bancassurance in India
UGC Approved Journal – “Synergy Journal of Management” Volume 20, No. 1 (January – June 2018)
ISSN No. 0973-922x
Author
Impact of Training Methods on Life Insurance Intermediaries in India: A Study in Post Liberalized Era
Researchers World – Journal of Arts, Science & Commerce Volume VIII, Issue – 1 (April 2017)
ISSno. 2231-4172
Author
2.6
Departmental Stores V/s Hyper Markets: An Empirical Study of Customer Shopping Experience
IIMS Journal of Management Science Vol. 7, No.1 (Jan – April, 2016)
ISSN: 0976-030X
Author
Impact of Celebrity Endorser’s Source Credibility on Attitude towards Advertisement and Brands
South Asian Journal of Management Volume 20, Issue 4 (October – December 2013)
ISSN: 0971 – 5428
Author
Created spokes – character credibility impact on attitude towards the advertisement, brand and purchase intention
International Journal of Business Insights and Transformation Volume 5, Issue 2 (April 2012 - September 2012)
ISSN 0974-5874
Author
Exploring the Impact of Single Celebrity vs. Multiple Celebrity Endorsement on Consumer’s Brand Choice Behavior
International Journal of Marketing & Business Communication; Volume 2, Issue 1 (January 2013)
2277-484X
Author
Case study titled “Karnavati Pagarkha Bazaar - (A giant step of tiny traders)”
South Asian Journal of Business and Management Cases; Volume 2 (2), 2013
2277 – 9779
Co - Author
Fictitious Human v/s Non – Human Created Animated Spokes – characters Endorsement: An Empirical Examination of Source Credibility and Respondent’s Age
Journal of Marketing & Communication; Volume 8 Issue 2, p 19 (September 2012 – December 2012)
0973 - 2330
Author
Celebrity Endorsement v/s created spokesperson in print advertising: A study among youth
Asian Journal of Business Economics and Management; Volume 2 Issue 2 (February, 2012)
2249-7307
Author
Exploration of Factors affecting mutual fund selection decision
ANARTA – The Journal of Hemchandracharya North Gujarat University; Volume 14, Issue 1 (January – March 2013)
2229 – 4376
Author
Case study titled “Sab Bite Mein Balance”
Ganpat university- Faculty of Management Journal of Management; Volume 1, (July – December 2010)
2229-4651
Co-Author
Case study titled “Learning to Stand Ahead”
Prestige Journal of Management and Research; Volume 10, No 1 & 2, (April / October 2006)
0974-6080
Co - Author
Case study titled “Tried, Tested and Tasted!!”
Ganpat university- Faculty of Management Journal of Management; Volume 10 & 11 (1/2), (Jan – June, 2015 & July – December, 2015)
2229-4651
Author
A Literature Review of Factors for Adoption Intention of Mobile Wallets
Ganpat University Journal of Applied Research in Social Science and Humanities; Volume 7, Issue 2 (May 2019)
2319-8923
Co- Author
Paper presented in conferences/workshops/symposia: 
Title of Paper PresentedTitle of Conference/Organizer/PlaceDate of EventNational / International / Regional
An Empirical Study to understand factors contributing to customer delight with reference to Co-operative Banks
12th International Conference on Perspectives, Practices & Research Trends on Business Management and Innovation; Faculty of Management Studies Ganpat University
Friday, January 24, 2020
International
Exploration of Factors for Adoption of Mobile Wallets: Sustainability in New Economy
International Conference on Emerging Perspectives, Practices and Research Trends on Sustainable Development and Growth
Saturday, January 5, 2019
International
Understanding and Predicting Antecedents of Behavioural Finance on Mutual Fund Investor’s Purchase Intention: Literature Review
International Conference on Emerging Perspectives, Practices and Research Trends on Sustainable Development and Growth; Faculty of Management Studies, Ganpat University
Saturday, January 5, 2019
International
Insuring Profitably – Opportunities and Challenges for Life Insurance in Rural Sector
National Seminar on “Transformation of Indian Rural Economy”; Postgraduate Department of Business Management, Sadar Patel University, Vallabh Vidhyanagar
Saturday, February 9, 2019
National
Case Study on “Integrating QFD: Creating Value through Enhancing Hospitals Service Quality”
Second PIMR Best Case Study Contest in Thirteenth PIMR International Conference; Prestige Institute of Management and Research, Indore
Saturday, February 9, 2019
International
An Analysis of Corporate Social Responsibility Expenditure in India: Present Practice and Practical Problems
Changing Focus of Accounting and Disclosure; Department of Business Studies, Sardar Patel University, Vallabh Vidhyanagar
Saturday, January 27, 2018
National
A Study on Relationship Between Type of Life Insurance Intermediary and their Perceived Importance for various Training Programmes
National HR Conclave on Global Trends and Practices in Human Resources; G H Patel Postgraduate Institute of Business Management, Vallabh Vidhyanagar
Saturday, March 4, 2017
National
Exploring the Impact of Mutual Fund Selection Decision Factors on Investors Perception in India
Eleventh International Conference on Developing Competencies and Skills for Global Competitiveness ; Prestige Institute of Management and Research, Indore
Sunday, February 5, 2017
International
Life Insurance With Investment: A Blend With Qualm Of Least Protection And Returns
9th International Conference on Emerging Management Perspective, “Exploring the Ever dynamic Field of Finance & Accounting; Faculty of Management Studies, Ganpat University
Monday, January 23, 2017
International
Use of Created Animated Spokes – Character in Indian Television Commercials
Strengthening Strategies, Shaping Policies and Empowering Personnel: Key to Organizational Competitiveness; Prestige Institute of Management, Gwalior
Monday, January 9, 2017
International
Book published as single author or editor: 
Invited lectures at state/national/international seminar/conferences: 
Ongoing research projects/consultancies: 
Completed research projects/consultancies: 
GUIDANCE PROVIDED TO UG/PG/M.Phil/Ph.D. STUDENTS: 
Name: 
Makwana Hetalben Natvarlal
Patel Bhumika Vishnubhai
Achievements: 
Title: 
Received First Runner Up Case Study Award at Second PIMR Best Case Study Contest in Thirteenth PIMR International Conference, Indore [09 – 10, February, 2019].
Received Certificate of Appreciation and got Second prize in PIMR Fifteenth Best Ph.D. Thesis Contest at Prestige Institute of Management, Indore [February 3-4, 2018]
Won Best Research Paper Award at Eleventh International Conference on Developing Competencies and Skills for Global Competitiveness organized by Prestige Institute of Management and Research, Indore [February 4 – 5, 2017]
Won Best Research Paper Award at GCeMP – 2K14 (GNU – FMS International Conference on Emerging Perspective, Practices and Research Trends in Global Marketing) [February 7 – 8, 2014]
Won Best Research Paper Award at UGC sponsored National Level Conference on Financial Market & Corporate Governance: Emerging Trend, Issues & Challenges [March 2012]
Won First Runner up Research Paper at GCeMP-2010 (GNU FMS National Conference on Emerging Management Perspective) [February 26 – 27, 2010]
Research Interests: 
Title: 
Created Animated Spokes Characters
Integrated Marketing Communication
Consumer Behaviour
Name of Department: 
MBA
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